Its a Mystery

Why this yellow metal continues to fascinate men and women alike through eons!
How many stages does a chunk of gold passes through to acquire a shape that deserves acceptance as an ornament!
How designers and artisans work hand in hand to produce infinite varieties day-in day-out to give you absolute latest!
Its a mystery

Scientists Discover Way to Turn Gold and Silver Different Colors

Scientists at the University of Southampton in the United Kingdom say they have discovered a method that can make metals appear to be different colors.

The method embosses tiny raised or indented patterns called nano-patterns onto the metal’s surface

FOR DETAILS VISIT THE FOLLOWING LINK ( A POST FROM WWW.JCKONLINE.COM )

http://www.jckonline.com/2012/10/25/scientists-discover-way-to-turn-gold-and-silver-different-colors

Regards

NJ

History of Gold (Info-graphic)

Here is an information we found on net and wanted to share with you.
Its a nice info-graphic on Gold

If the above pic is not clear, you may also click the following link to the picture source:-
http://www.visualcapitalist.com/portfolio/gold-history-of-gold-part-i


For recent joiners of our blog, we would like to state that we shared a similar info-graphic on gold on this very blog previously too and the link to that is:-
http://nationaljewels.blogspot.in/2012/01/fascinating-gold-facts.html

Hope you find the info useful and interesting.

Regards

NJ

SWARN BACHAT YOJNA

To relieve from the ever increasing Gold rates...We have formulated a SYSTEMATIC SAVING PLAN... which is called "Swarn Bachat Yojna"

All you have to do is

INVEST-

RS 2500/- (OR MORE IN THE DENOMENATIONS OF RS 2500/-) per month for 15 MONTHS

BENEFITS you get-

(1) ONE BONUS INSTALLMENT IS PAID BY US, i.e. YOU GET JEWELLERY FOR 15 + 1 INSTALLMENTS

(2) EVERY MONTH WHEN YOU PAY INSTALLMENT, MONEY PAID BY YOU IS CONVERTED INTO EQUAL GRAMMAGE OF 22 KARAT GOLD WEIGHT AT PREVALENT RATE. SO NO WORRIES OF INCREASING GOLD RATES.

For example taking current rate of 22K gold @ 2700/- per gram, if you invest Rs 5000/- each month, you will accumulate approx 28 grams of 22K gold in your account + Rs 5000/- extra from our side that can be used to pay making/vat charges or to buy more gold.This amount of gold may increase or decrease with the price changes every month.

TERMS AND CONDITIONS:-

• ·         SCHEME IS FOR 15 MONTHS. DECIDED AMOUNT IS TO BE DEPOSITED BY 10^TH OF EVERY MONTH
• ·         AFTER COMPLETION OF THE TENURE YOU CAN TAKE GOLD/DIAMOND  JEWELLERY OF YOUR CHOICE. NO GOLD COINS OR PURE GOLD/SILVER IS ALLOWED.
• ·         EVERY MONTH THE AMOUNT PAID BY YOU IS CONVERTED INTO EQUAL GRAMMAGE OF 22 KARAT GOLD AT THE PREVALENT RATE ON THAT DAY. AND AFTER COMPLETION OF THE TENURE, YOU CAN TAKE JEWELLERY OF THE EQUAL AMOUNT OF GOLD CREDITED IN YOUR ACCOUNT.
• ·         IF THERE IS ANY DEFAULT IN THE INSTALLMENT PAYMENT, NO BONUS INSTALLMENT IS PROVIDED. BUT YOU CAN TAKE THE JEWELLERY OF YOUR CHOICE FOR THE AMOUNT OF GOLD CREDITED IN YOUR ACCOUNT.
• ·         NO CASH IMBURSEMENT IS ALLOWED.
• ·         MAKING/POLISH CHARGES , VAT EXTRA

THIS IS THE REAL INVESTMENT WITH SAVINGS.........!

Sutrela Kundan Bangles

Sutrela Kundan Bangles

India is the master of handmade jewellery. Artisans here put their souls into the piece they make.

Here we have different kinds of craftsmanship such as Jadaau Jewellery, Bengali Jewellery, Rajasthani Jewellery, Meenakari Jewellery, Garhwali Jewellery, Temple Jewellery etc., etc., etc…….

Topping all is Kundan Gold Jewellery from Rajasthan.

It’s said that the artisan pours his blood through his sweat while making a piece of impeccable Kundan art.

One of the magnificent thing being made in Rajasthani Kundan artwork are SUTRELA BANGLES, studded with polki diamonds, having intrinsic meenakari with head faces of elephant or peacock or lion.

Meenakari is just magnificent in these kind of bangles.

The main uniqueness of these bangles lies in its flexibility!!!

Yes “flexibility” you can twist it just like a dragon!!!

Just watch the following link and watch yourself.

Indeed this is a very heavy piece of jewellery to be able to worn on parties only.

The weight of one pair may vary from 150 gms to 200 gms of gold.

Manufacturing one pair of these bangles doesn’t take days or weeks but months!

But its really a product of adornment.

It’s really an excellent piece of art ever invented.

Regards

NJ

Customer is the King

Customer is King...

In today's material world, customer is the king indeed! But some customers take this far enough & take improper advantage of this.

A store owner must be patient enough to swallow the unreasonable demands of a customer. Because he may go out and try demolishing your goodwill to 10 other people.

Its an old saying of business in general that "the customer is always right". The point being that, in the long term interests of your jewellery store it doesn't pay to pick a fight with a customer.

You may win the battle, but end up losing the war.

Its also important to understand that some customers may be more right than others & some deserve better than good.

In this regard just be extra cautious while dealing with a notorious customer, but never get into unreasonabe arguement, subtle ignoring is one solution to this.

But do take good care of your frequent/loyal/good customers. Remember them by name, attend them personally, get into chit-chat, give them some extra discount/gifts, socialize more with them.

After all they are the foundation from where you can grow more further.

Read the following lines by Dale Carnegie-"....the best way to have someone take an interest in you, is by taking a genuine interest in them. Show them what you can do for them & they will reciprocate in kind....".

Regards

NJ

Valentines Day

Jewellery Sales Sparkle on Valentine’s Day

A man romances with a women, but, a women romances with jewellery....

Though a relatively new social occasion in the country, Valentine’s Day has now established itself as a major jewellery sales driver in India.
Today,Valentine’s Day is clearly an important date in the Indian social calendar and more importantly, is a special jewellery buying day as well

V-Day Lures Grey Population too!
There were many buyers in their mid-forties and we even had many 70-year- olds walking into our store. This shows that Valentine’s Day is a great sales driver across all age groups.
Valentine’s Day has definitely arrived in India and the jewellery retail industry is now taking serious note.

We at National Jewels are running a special Valentines Day week from
7th Feb,2012 to 14th Feb,2012.
Wherein we are providing upto 10% off on our diamonds & 20% off on Making charges of our plain gold jewellery!

There is a good range to choose from our special Valentines day collection!
So hurry....
We have a 'fall' in prizes while you 'fall' in love!

Regards
NJ

De facto

We just came across a few articles on internet regarding relevance of Diamonds!

If you don't want to got through those lengthy articles, we summarize here the points that are said against Diamonds:-

1) De beers misrepresents demand / supply of Diamonds

2) Diamond increments more than Gold / Silver

3) Diamonds have no resale value

We try to counter these misrepresentations for this otherwise clean, sophisticated, organised, high yielding, highly employing trade.

1) For Diamond trade De beers rather facilitates demand / supply.

2) It also controls production of Diamonds and hence makes sure that this valuable thing doesn't go into the hands of terrorists, rebellion movements etc. Because they need to hide their huge black money and diamonds drastically reduces the money storage requirement! Gold is there, but if a nut size diamond can accomodate lakhs of dollars than a diamond is a bliss for them!

3) Kimberley Process Certification Scheme (KPCS) is the process designed to certify the origin of rough diamonds

from sources which are free of conflict funded by diamond production. The certification scheme aims at preventing "blood diamonds" from entering the mainstream rough diamond market.

4) Diamond has a resale value, as u can see it selling in all bourses, antique houses like- christies, bonhams etc. All big companies / stores which sell diamonds have effective return / buyback policies!

5) The prices of diamonds are controlled through Rappaport report , which facilitates even layman to know the approximate price of a diamond based on its color/carat/clarity and hence avoid a cheat.

6) The percentage increase in the prices of Diamonds have been on a slow graph since many years. Gold & Silver have rather exaggerated a lot more than Diamonds.

7) Grading of diamonds have been put into place so as to avoid cheating etc.

8) Diamond traders themselves teach customers about 4 Cs of Diamond.

9) Diamonds enhance beauty, makes an asset, is an investment!

10) When we buy Rs 30000/- cell phone every year which sells for not even 25% of the cost price, a few lakhs car with depreciating price, an art work painting for lakhs in the name of some unknown artist then why not diamonds for a few thousands? When you buy Diamonds you have full surity to sell it at the cost price within few months & you will also get incremented price after few years that too after satisfying you fashion whims with it! Does any tech gadget, any car, any electronics, any other luxury item provides such an option?

This doesn't means we stop buying other items and only invest in Diamonds, every thing has its own place and you should decide the percentage of your income to be spent on all.

11) Investing in Diamonds would require a lot of money but would never demand more than 20-30 % of your spendings on luxury items or 5% of your investment portfolio. And whatever you have invested in these precious stones can be encashed anytime and that too at a higher price!

12) Diamonds are a choice of high-end market, and why it shouldnot be? When a person can spend Rs 5 lakhs just like buying peanuts, then why should not be there a product for him to buy? If one needs a car one can buy a Nano or a maruti zen, which give good mileage, have AC etc., then why do people buy a mercedes or other more rich people buy a rolls royce or a jaguar?

13) Just google any country's direct / indirect tax earnings from Diamond trade.

14) Just imagine the employment this trade has given to a huge mass all over the world! From mining in Africa to polishing / trading in India & Israel to retail stores in Europe / America! The figure is in staggering crores.

But still to some, these points won't be enough to stop raising finger at Diamonds....they should learn that........ it is only that pinch of Imperfection that makes this whole world Perfect.

Regards

NJ

There is $950 b worth Gold in Indian homes!!

Indian households hold gold worth over US$ 950 billion which in turn is around 50 % of the country's GDP in dollar terms.

Indian households hold 18000 tonnes of gold which represents 11 % of the global stock. Notwithstanding the 64 % cumulative rise in gold prices, between January 2010 & September 2011, gold consumption in India in volume terms is still holding strong.

( Source Macquarie, an Indian research firm)

Regards

NJ

Fascinating Gold facts

Want to know some interesting GOLD facts!

How much Gold is available in the world above ground?

Who is the largest consumer of Gold?

Where does the Gold gets produced?

How much Gold is available for every human?

Etc.......

Just follow the following link :-

From: Number Sleuth

http://www.numbersleuth.org/worlds-gold/

It answers a few fascinating questions about fascinating metal called GOLD!

Regards

NJ

INVENTORY TURNOVER RATIO

INVENTORY TURNOVER RATIO

How many times do you sell out your entire inventory?

“Inventory turnover” represents the number of times you sell out your entire inventory in one year. This can be worked out very easily by dividing sales with closing stock or average inventory.

In case of jewelry business, the ratio should be calculated based on weight instead of amount. If sale of 22KT is say 30kgs in the entire year and average stock during the year of such chains is say 10kgs, the inventory turnover ratio will be 30/10 = 3. This means you have turned your inventory of 22KT jewellery 3 times in a year.

You can apply same formula on different categories too such as 18KT, 23KT etc jewellery or itemised jewellery such as sets, tops, chains, rings etc. and now the performance of each in comparison to previous years.

Regards

NJ

Happy New Year 2012

New year is here! New year is about the change, about the development, about the progress. Year after year Just leave the negatives and drawbacks in the past year and move on to a new year and a new era!

We at NJ have always thrived to be in constant self improvements and making our business best from better. Last year our pluck was to digitize our accounts and make our Diamond jewellery certificate authenticated. And we are happy to announce that we have been successful in doing so 100%.

Some of the accomplishments of 2011:-

1) We won Udyog Bharti Award in march recognising outstanding achievements

2) Digitized our accounts

3) Certification of Diamond Jewellery

4) Run fabulous festive week in May on occassion of Akshay Tritiya

5) Enhancement in the floor area of our showroom

6) Special Diwali Mela in October wherein gifts were provided to buyers through sweepstakes

One of our major goals in 2012 would be to bring Hallmark Jewellery as our fore runner. Because as of now less people are buying Hallmark jewellery.

But we insist our customers to buy hallmark jewellery which safeguards them from cheats. People usually don't buy Hallmarked jewellery because it being a bit costly. But customer should learn that Quality is important than price.

This is our main endeavour in 2012.

Wishing all a very Happy New Year 2012...

Regards NJ