Fine jewellery represents much more than its trade value in diamonds, gemstones & precious metals. It is a personal representation on owner's lifestyle, status, history, ritual, beliefs, emotion, recognition, commitment, commemoration, & rememberance. That significance only amplifies how devastating the loss of a gemstone will be for the owner. Even one missing accent stone renders the jewellery unwearable. A major loss will weigh heavily not only the owner but also on the retailer who sold the piece & the manufacturer who produced it.
Monday, December 26, 2011
Worried about falling of loose gemstones?
Fine jewellery represents much more than its trade value in diamonds, gemstones & precious metals. It is a personal representation on owner's lifestyle, status, history, ritual, beliefs, emotion, recognition, commitment, commemoration, & rememberance. That significance only amplifies how devastating the loss of a gemstone will be for the owner. Even one missing accent stone renders the jewellery unwearable. A major loss will weigh heavily not only the owner but also on the retailer who sold the piece & the manufacturer who produced it.
Friday, December 16, 2011
Mantras to make a Company Unsuccessful!
This might seem a bit off beat but we just found it relevant to share here online. One of our elder peers who happen to be sort of a Mentor and a cult figure too for our company just found an article and gifted this as his dogma to be followed by us.
In a world where every one is a self claimed business guru and teaches how to be successful, this article instead brings out the basic points which makes one Unsuccessful, and hence avoid them!
Attatched pic declares them in hindi.
We are translating those in english:-
Reasons for a company getting Unsuccessful:-
1) Absence of owner
2) Imprudent owner
3) Carelessness in Accounts
4) Unorganised expansion of business
5) Stocking of wrong inventory
6) Forgetting about debtors
7) Putting huge money in immovable assets
8) Getting away too much from business's daily activities
9) Not heeding to Employee problems
10) Not maintaining proper accounts
11) Dependence on one or similar customer(s)
12) Not giving Government/Legal dues
13) Breaching Government laws/rules
14) Unfocussing from Primary works & operations of business
15) Doing business lavishly without considering Profit/Loss & Pros & Cons
16) Bad Management
Failure depends on Owner's capabilities!
Saturday, November 26, 2011
Winter/Fall Jewellery-Diamonds Trends 2011
The latest buzz in Fashion Industry seems to be chunks of Gold, loads of jewels and splendid Diamonds!
- Big Solitaire Diamonds
- Peacock (More) patterns in Jewellery
- Meenakari
- White Gold
- Kundan
- Small Diamond pendant sets
- Plain Yellow Gold
Tuesday, October 25, 2011
Happy Diwali
Sunday, July 3, 2011
The Trust Factor: Corner Stone of Gems and Jewellery business
The Trust Factor:
Corner Stone of Gems and Jewellery business
Today’s consumer expect more & tolerate less especially when buying fine jewellery.
It’s an age-old fact that consumers are loyal to brands they trust. Whether a buyer interacts with a brand in store, online, or on the phone, trust grows or erodes with every experience. Nowhere is this more evident than with high-end, luxury purchases. Trust- more than price- is most often the factor that closes sales.
For retailers of fine jewellery, knowledge & full disclosure of gemstone treatments is the key to creating a relationship of trust with customers. Gem treatments have helped the industry grow & expand because they can transform unattractive natural gemstones into beautiful stones that sell for a lower price than untreated goods.
But deception & distrust come in when treatments are concealed, knowingly or unknowingly. This places specific responsibility for full treatment disclosure on all who handle gem materials- especially retailers selling to the consumer who trusts that his or her purchase is all that is promised.
Disclosure & Certification
This is where diamond & gemstone grading laboratories that have the expertise & equipment to detect treatments, come in. The exponential growth in the use of grading reports in recent years illustrates just how much the marketplace needs universal quality standards for gemstones & the means to identify & disclose treatments. If left undetected & undisclosed, these treatments can destabilize markets, erode consumer confidence & undermine even the most established jewellery brand.
Disclosure and Education
Grading reports are important selling & communication tools at the retail counter, but they are only half the equation. Gemmological education is the other half, so retailers and their sales people can explain properties of gemstones to their customers.
Expertly trained sales associates know how to describe treatments accurately & explain their relationship to value in a way that creates a relationship of trust with customers, & ultimately closes the sale.
Disclosures creates trust, & in so doing, provides a strong foundation for brand perception & value. Organisations built on trust will not only retain customers, but also employees & business partners, & will ensure that confidence resonates from consumers all along the supply chain.
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We at National Jewels provide most Gemstones with Laboratory certificates to ensure the grade/ quality of it.
Most of our diamond jewellery accompanies diamond authentication/quality certificate provided by reputed laboratories.
Regards
NJ
Thursday, June 30, 2011
Agni Jewels gifts eye wear to Salman Khan
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Thursday, May 5, 2011
Akshay Tritya Exhibition-cum-Sale
NJ organising big Exhibition-cum-Sale of Gold-Diamond-Kundan Jewellery at-
Tuesday, April 12, 2011
NJ is conferred "Indian Achievers Award"
1st Floor, Dbs Corporate Centre, World Trade Tower
Barakhamba Lane, New Delhi - 110 001
TelFax: +91 11-43563872
Email: info@indianachieversforum.org
Web: www.indianachieversforum.org
Tuesday, March 15, 2011
NJ is now sole distributor of Agni Jewels in its area
Agni CZ Gold Jewels is one of the top brands for studded CZ goldjewelry with more than 4000 outlets in over 30 cities. The company is ISO 9001:2008 TUV Certified and each product is BIS hallmarked which stands for purity and thus gives the costumer complete trust & satisfaction.
Agni CZ Gold Jewels has many creations under its belt ranging from Kaira, Sumangal, Vivaah, Lavanya, Naqsh, Bhakti Sadhana, Vakratunda etc. and caters to the young teenage to old alike. It comprises a vast range of more than 1100 product designs which are highly affordableand suitable for casual, evening wear,weddings, functions etc.
Saturday, February 19, 2011
The relevance of GOLD
Gold is not a drug that cures the disease but merely a symbol of the flight from dishonesty − a symbol of independence, honest money and permanence. We value it subjectively, and we ought to be concerned with the motivation of its ownership more so than that of its price. The same must be the case for our general predisposition to our capital pool. Our investment portfolio should not be a function of the last bid on some stock exchange. It should not be merely promises or claims on uncertain events. It should be 'tangible' and have economic value. It should not be hope, illusion or euphoria. Our purpose in the ownership of assets should not be that of making money but simply the very ownership in tangible and economic goods in itself. That is the essence of wealth!
NJ
Sent from my BlackBerry® smartphone
Sunday, January 9, 2011
Increasing Demand for DIAMONDS
Who says Indians buy only low cost jewellery? In a changed trend, Indians are now buying high-end jewellery and the sale of such jewellery has shown big rise in the recent past.
Jewellery has been part of the Indian traditions for centuries. In the past it was treasured as a stone of value and security, but today more than even before the Indian consumer is lining up to buy jewellery that makes a fashion statement or expresses her individuality. Not only the richer class but also the sales were seen to be high in middle class section i.e. we are talking about approximately 300 million middle class consumers.
Youngsters or Elders! Women or Men everyone has a fascination towards the sparkling world of DIAMONDS
According to reports in Indian media, demand for high-end diamond jewellery, above Rs 5 lakh, is growing at 50%, much above the overall 20% growth. For jewellers, the high-end diamond jewellery is a high margin segment and the rising preference of consumers from non-metros is forcing jewellery makers focus more on the niche segment.
Marriages account for 60% consumption of expensive diamond jewellery, and today, one diamond set during weddings has become a norm in higher middle-class families. Looking at the increasing trust in diamonds and its acceptance as investment option, jewelers believe that the segment will rise by around 50% in the coming years.
Diamond Jewellery Gifting
Diamond jewellery as a gift is emerging in the market and not only in the corporate sector but with so many brand ambassadors advertising the brands, it is growing at an individual gifting platform too.
Women Power
Last but not the least the Indian woman's persona too has changed perceptibly, she is young, urban and independent. The percentage of Indian women who preferred to have a diamond set has grown by more than 300 per cent. It is found by a survey that approximately 15 per cent of Indian women within the upper-economic class own diamond jewellery. Thus the new Indian woman is a reality that no marketer can overlook.